In the dynamic world of photography, where creativity meets commerce, building a successful business requires strategic approach and focus.
I’ve been in this business for a while and I’ve made a lot of mistakes that were costly and I suffered for them. It is therefore my passion that my upcoming colleagues don’t make these same mistakes because I believe that if we all get it right as an industry, the industry becomes stronger. In this write up, I will be sharing the 3 major areas to consider for the growth of your photography business whether you’re a budding photographer or a seasoned pro looking to expand,
1. Product:
3 Major Areas to Consider While Growing Your Photography Business And Getting it to Greater Height.- OLUSEYI MAGIC
The first thing is your product. This is where it all start from. If we don’t start looking at ourselves as entrepreneurs, as CEO in the same way a bank CEO, or healthcare CEO or Fintech CEO sees himself, we will not grow. A lot of us don’t see what we do as product, we just see as hustle where we just take peoples birthday or weeding photographs. Photograph is a product. The kind of product we create are memories. Your product is what you serve or offer your to clients, which is the photograph. How fantastic are your photographs? You have to be intentional about developing your craft because that is what will improve the quality of your product; and the better the product, the better the demand. If your product is good, you will begin to attract customers. A lot of us photographers think we have to go and chase people to book us. You don’t have to go and look for customers, they will come to you when you create products that are valuable enough to attract them to you.
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